Career services teams in e-learning companies help learners move from training into employment. When learners struggle to find suitable roles, teams need to review preparation, job sourcing, and application support.
How do you get your learners placed?
Learners can limit their prospects by applying to too few suitable opportunities. Help them build a manageable application plan that combines relevant roles with preparation and follow-up.
A broad search can create more opportunities to find a suitable role. Prioritise relevant applications and track the response to each one.
Why is it important to apply to a range of suitable jobs?
Competitive openings can receive many applications. Learners should research roles carefully, tailor their resumes, and use more than one source of opportunities.
Track applications, screening calls, interviews, and feedback. Use the results to improve role selection and preparation rather than treating a fixed application count as a guarantee of an offer.
How can learners broaden their job search?
Learners can combine two approaches to finding suitable openings:
- Outreach by the Placement Team: This involves the placement team sourcing job opportunities and recommending them to learners.
- Independent Applications for Market Jobs: Learners can directly apply to job openings available in the market without relying solely on the placement team.
However, it’s notable that many Indian Ed-tech Placement teams predominantly focus on the jobs sourced by the company. This is often because learners insist on it, given they’ve invested in the training. However, this approach is counterproductive for learners as it limits their job prospects.
This trend is unique to India and needs to change. Learners must be encouraged to explore and apply to a broader range of job opportunities independently to enhance their chances of securing employment.
Global insights
Career services teams can support both institute-sourced opportunities and independent applications.
Encourage learners to research employers and use relevant career sites alongside the jobs shared by their institute.
Set expectations early: the placement team can guide the search, while learners take responsibility for preparation, applications, and follow-ups.
Why is over-reliance on e-learning-sourced jobs not a good idea?
Depending only on jobs sourced by the training provider can limit a learner’s search. Encourage students to explore relevant openings in the wider market too.
Manual job sourcing and employer follow-ups can take time away from learner support. Read our guide to employer outreach for ways to present candidate information more clearly.
Checking only a small set of mainstream job portals can leave suitable openings undiscovered. Review the sites that are relevant to each learner’s roles and location preferences.
How can e-learning companies support a broader job search?
E-learning companies can help learners find and apply for suitable roles in the following ways:
- Encourage Applying to Market Jobs: Counsel learners on the importance of applying to industry jobs independently. Set this expectation at enrolment to ensure they understand the benefits.
- Provide Job Application Training: Offer comprehensive training on job application techniques, including customising resumes, highlighting strengths, and navigating Applicant Tracking Systems (ATS) biases.
- Offer Tools: Equip learners with tools to manage their job search, such as Chrome extensions for auto-filling application forms, AI-powered resume and LinkedIn reviewers, and an automated job tracker. This makes it easier for them to apply for and track jobs.
- Adopt Automated Job Sourcing Tools: Implement automated tools like AI Job Importer bots to broaden job opportunities beyond mainstream portals. This can reduce repeated visits to job sites and give the team more time to review suitable openings.
- Gamify job applications with XP, streaks, titles and leaderboards. Help learners track progress and build a consistent routine.
Conclusion:
By automating repetitive tasks and leveraging smart job sourcing techniques, placement teams can focus on higher-impact activities, such as providing personalised support to candidates and building stronger employer relationships, ultimately leading to better placement outcomes.